
Insight
Address validation solution improves customer support experience and delivery accuracy



Improved efficiency and customer experience.
For a high-tech client, invalid address data increased product shipping errors in the support process. Manually validating addresses added time to customer support calls, putting strain on support centers and frustrating the customer.
Automating the address validation process through data enrichment and machine learning models reduced support interaction times by an average of four minutes. It enabled smooth product delivery –improving efficiency and the overall customer experience. With early success, the solution scaled from one to five countries and counting in the client footprint.