A Fortune 500 tech company struggled with an inefficient self-service portal, leading to increased support calls and operational strain. Aligned Automation applied a data-driven analytics strategy to understand user behavior and preferences, leading to significant UI/UX improvements. The portal redesign increased intuitiveness, reduced the learning curve, and included continuous feedback features for ongoing enhancement. This led to a 25% increase in self-help dispatches, improved customer satisfaction, reduced call center strain, and undisclosed cost savings from operational efficiency gains.